Choosing the right search terms is the key to finding
the information you need.
Start with the obvious – if you're
looking for general information on Sydney, try Sydney.
But it's often advisable to use multiple search
terms; if you're planning a Sydney holiday, you'll do better
with Holiday Sydney than
with either holiday or Sydney by
themselves. And holiday Sydney golf may
produce even better (or, depending on your perspective, worse) results.
You might also ask yourself if your search terms
are sufficiently specific. It's better to search on luxury
hotels Sydney than
on tropical island hotels. But choose your
search terms carefully; Most search engines looks for the search terms
you chose, so luxury hotels Sydney will probably
deliver better results than really nice places to spend the
night in Sydney .
Most search engines do not require capitalisation,
so the case in which you search should not effect your results.
Sometimes you'll only want results that include
an exact phrase. In this case, simply put "quotation" marks around
your search terms.
Phrase searches are particularly effective if you're searching for
proper names ("Billy the Kid"), lyrics
("touch the green green grass of home "), or other famous
phrases ("to be or not to be ").
|