Choosing the right search terms is the key to finding the information you need.

Start with the obvious – if you're looking for general information on Sydney, try Sydney.

But it's often advisable to use multiple search terms; if you're planning a Sydney holiday, you'll do better with Holiday Sydney than with either holiday or Sydney by themselves. And holiday Sydney golf may produce even better (or, depending on your perspective, worse) results.

You might also ask yourself if your search terms are sufficiently specific. It's better to search on luxury hotels Sydney than on tropical island hotels. But choose your search terms carefully; Most search engines looks for the search terms you chose, so luxury hotels Sydney will probably deliver better results than really nice places to spend the night in Sydney .

Most search engines do not require capitalisation, so the case in which you search should not effect your results.

Sometimes you'll only want results that include an exact phrase. In this case, simply put "quotation" marks around your search terms.
Phrase searches are particularly effective if you're searching for proper names ("Billy the Kid"), lyrics ("touch the green green grass of home "), or other famous phrases ("to be or not to be ").